Challenge
Samaritans needed a way to humanise their five-year strategy. Translating abstract pillars like Access, Reach, and Sustainability into something emotionally resonant and easy to understand.
Solution
I brought the narrative to life using the existing character designs, timing each scene to show authentic moments of connection, struggle, and hope. Balancing clarity with emotional depth.
Result
A moving, accessible animation that communicates the heart of Samaritans’ strategy, helping audiences connect with the impact of their work in a meaningful way.
